In-game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[57] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[57] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.


Sorry to crush your Oprah dreams, but it’s not likely you’ll get a spot on a major television talk show (yet). But, you don’t need to! You can pay to get on TV as a guest, but you can also create a reputation for yourself as someone who is an authority on a very specific topic, and you’ll find it’s a lot easier to get that interview. This is one of the most unique ways to learn how to drive traffic to your blog, and can lead to many more press & media opportunities after you land your first tv spot.


Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[64][65] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[66]

To organize a webinar, find a handful of partner bloggers or brands that have a high concentration of readers in your own target market—then choose a topic that you’re all interested in and knowledgeable about. You don’t even need to make it fancy from a technology or presentation standpoint either, just sign up for the most basic Zoom account that allows for hosting webinars and you’re set. The best part about webinars too, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity for all of you—and you’ve got a captive audience of people interested in your field from which you can drive traffic to your website after the live event wraps up.

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Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[20] For example, some ads let users input queries[74] or let users follow the advertiser on social media.[75] Online ads can even incorporate games.[76]

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Truebill: Once you’re done creating a free account and connecting your bank and credit card accounts, Truebill goes to work and analyzes your finances. It will find subscriptions you may want to cancel, negotiates bills on your behalf, tracks and categorizes your spending, and automates saving to help reach your goals. The app is free to download and use, but premium features come with a price. Similar to BillShark, Truebill’s negotiation commission is 40% of savings.


Companies will pay you to virtually sit on mock juries to give attorneys and other jury consultants feedback on cases they are currently handling. Think of these as focus groups. The cases are real, but your verdict will do little more than give those involved a prediction of how things might go when it's time to go to court. You can earn fees ranging from $5 to $60. Be sure to read all the disclaimers and details. If this sounds interesting go to eJury.com or OnlineVerdict.com to find a case.

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As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace. "Everyone has the internet in their pocket all the time, and this changes everything for small businesses" (Cory Capoccia, Forbes).
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.

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If you can provide high quality, well thought out, educational videos in a specific niche, then this is a no-brainer tactic for learning how to drive traffic to your website. Just be sure to focus on video topics where there’s already proven demand in terms of people searching for answers on YouTube. Not sure? Do a little keyword research to confirm. After that, it’s just a matter of tweaking your video marketing SEO to rise up the rankings and capture more viewers & subscribers.
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